Fla. Stat. 338.161
Authority of department or toll agencies to advertise and promote electronic toll collection; expanded uses of electronic toll collection system; authority of department to collect tolls, fares, and fees for private and public entities

(1)

The department may incur expenses for paid advertising, marketing, and promotion of toll facilities and electronic toll collection products and services. Promotions may include discounts and free products.

(2)

The department may receive funds from advertising placed on electronic toll collection products and promotional materials to defray the costs of products and services.

(3)

The department or any toll agency created by statute may incur expenses to advertise or promote its electronic toll collection system to consumers on or off the turnpike or toll system.

(4)

If the department or toll agency created by statute finds that it can increase nontoll revenues or add convenience or other value for its customers, the department or toll agency may enter into agreements with a private or public entity allowing the use of its electronic toll collection system to pay parking fees for vehicles equipped with a transponder or similar device. The department or toll agency may initiate feasibility studies of other future uses of its electronic toll collection system and make recommendations to the Legislature to authorize such uses.

(5)

If the department finds that it can increase nontoll revenues or add convenience or other value for its customers, and if a public or private transportation facility owner agrees that its facility will become interoperable with the department’s electronic toll collection and video billing systems, the department may enter into an agreement with the owner of such facility under which the department uses its electronic toll collection and video billing systems to collect and enforce for the owner tolls, fares, administrative fees, and other applicable charges due in connection with use of the owner’s facility. The department may modify its rules regarding toll collection procedures and the imposition of charges to be applicable to toll facilities that are not part of the turnpike system or otherwise owned by the department. This subsection does not limit the authority of the department under any other law or under any agreement entered into before July 1, 2012.

Source: Section 338.161 — Authority of department or toll agencies to advertise and promote electronic toll collection; expanded uses of electronic toll collection system; authority of department to collect tolls, fares, and fees for private and public entities, https://www.­flsenate.­gov/Laws/Statutes/2024/0338.­161 (accessed Aug. 7, 2025).

338.01
Authority to establish and regulate limited access facilities 338.04
Acquisition of property and property rights for limited access facility and service roads 338.22
Florida Turnpike Enterprise Law 338.26
Alligator Alley toll road 338.151
Authority of the department to establish tolls on the State Highway System 338.155
Payment of toll on toll facilities required 338.161
Authority of department or toll agencies to advertise and promote electronic toll collection 338.165
Continuation of tolls 338.166
High-occupancy toll lanes or express lanes 338.221
Definitions 338.222
Department of Transportation sole governmental entity to acquire, construct, or operate turnpike projects 338.223
Proposed turnpike projects 338.225
Taking of public road for feeder road 338.227
Turnpike revenue bonds 338.228
Bonds not debts or pledges of credit of state 338.229
Pledge to bondholders not to restrict certain rights of department 338.231
Turnpike tolls, fixing 338.232
Continuation of tolls upon provision for payment of bondholders and assumption of maintenance by department 338.234
Granting concessions or selling along the turnpike system 338.235
Contracts with department for provision of services on the turnpike system 338.236
Staging areas for emergencies 338.237
Municipal signs on the turnpike system rights-of-way 338.239
Traffic control on the turnpike system 338.241
Cash reserve requirement 338.2215
Florida Turnpike Enterprise 338.2216
Florida Turnpike Enterprise 338.2275
Approved turnpike projects 338.2276
Western Beltway turnpike project 338.2511
Deposit and use of funds in Toll Facilities Revolving Trust Fund

Current through Fall 2025

§ 338.161. Auth. of department or toll agencies to advertise & promote electronic toll collection; expanded uses of electronic toll collection system; authority of department to collect tolls, fares, and fees for private and public entities's source at flsenate​.gov